COMM Majors are not STEM Majors! Do the research = before putting your foot in your mouth! The damage to your COMM Cred – or your client’s cred – can be unfathomable.
If you’re fuzzy on the Math, get help; ask the boss. (Sadly, all the bosses at MSNBC = all the producers, the editors and graphic designers in the newsroom couldn’t do the math either, obviously.) Know your limitations and, edit!
PS: NOT all COMM Majors are missing the Math Gene. Department Chair Phil Clampitt is a COMM Guy who CAN do the math; he actually likes it:
Can you prove it?
What are your assumptions?
What is effectiveness?
What is the pattern?
What can you do about it?
Is it ethical?