Small Business helping Women Thrive even in Covid-Stricken Times

By Charlotte Berg, Rachel Krause, and Melissa Hamilton


Many businesses have had to change their approach to their business model due to the COVID-19 pandemic. While numerous businesses out there have already significantly changed the way they run, one company, Sunrise on Main LLC, is no exception. The local boutique is a women’s resale store featuring upscale apparel and accessories—the business’s nonprofit partner RESET.LIFE has worked hard to provide services to their clients during the pandemic while adhering to their mission and restrictions put on businesses.

RESET.LIFE is a non-profit company devoted to providing services to women to promote personal, professional, and overall growth in their life. The company holds numerous events throughout the year to promote growth for these women, adhering to their mission of “Helping women flourish in work and life by fostering personal and professional growth, entrepreneurial development, and interpersonal connection.”

Joan Johnson, the founder and CEO of Sunrise on Main and RESET.LIFE, is not unfamiliar with the changes in business practice. “We closed in March of 2020 due to COVID-19 and reopened almost three months later in a new location. Since we are a retail store, I am not able to work from home,” said Johnson. “We have added safety measures such as mask-wearing, social distancing, hand sanitizing, and regular disinfecting of surfaces. Initially, we even sanitized every piece of clothing after it was tried on. We also added one day/week for private shopping appointments for those who were uncomfortable shopping around others.”

The Covid-19 pandemic affected and continues to influence numerous businesses throughout the country. Sunrise on Main has no exception. These businesses are working hard to continue providing services to clients and consumers throughout the pandemic while adhering to the pandemic regulations.

Sunrise on Main learned many lessons and persevered through many challenges. Johnson came up with creative ways to market the merchandise since very few customers came in-person to the store. An intern helped increase their presence on social media this past fall. When asked about the most important lesson she learned, Johnson said, “Customer loyalty is key. Thankfully, our customers kept us going, and we’re confident that more shoppers will return as restrictions are lifted.”

Johnson urges the community of Green Bay to shop local whenever you can, during and post-pandemic.

Sunrise on Main Boutique is an upscale resale boutique located on Main Street, in the heart of Downtown Green Bay. The boutique was started by Joan Johnson, also creator of Reset.Life, to fund the nonprofit. Photos taken by Melissa Hamilton.

Reset.Life is a nonprofit organization designed to help women in the middle. Those who do not qualify for government assistance, nor can they afford to hire a personal life coach. Reset.Life is there for women who need help launching their new careers and press the reset button on life.

Leave a Reply

%d bloggers like this: