Who’s writing your story?

Great public relations people are also great storytellers, and there were plenty of future PR powerhouses in Austin, Texas for the National Conference of the Public Relations Student Society of America. What sets these students apart is not the narrative they are crafting, but the way in which they do it.

Brian Easter, the Co-Founder of Nebo, asked PR students important questions such as, “who is writing your story; the story of your life?” Nebo is a human-centered public relations agency built for the digital age. Mr. Easter explained how to write and live the story of “you” in his session that fused public relations truths, career best practices and lessons learned during his agency journey.

Easter urged students to be the protagonist of their story, not the main character. The difference between the two is that the protagonist takes action. By being the protagonist of your story, you live a life true to yourself – not what is expected by others.

So ask yourself: Who’s writing your story? You are the protagonist, and you have the power to make the necessary changes to live life to the fullest. If you are simply the main character, and not the protagonist, it might be time to write a transition in your plot.

Portrait of a Protagonist: Derek Flannery