Eye see; U see; we ALL see = VIDEO!

  1. THIS year, video will account for 80% of global internet traffic; 85% in the U.S.
  2. 50% of consumers believe the right length for an explainer video is 1 minute; video content of up to 2 minutes long get the most engagement.
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Video ROIVideo/ROI

  1. Video marketers get 66% more qualified leads per year.
  2. Video marketers achieve a 54% increase in brand awareness.
  3. 84% of consumers have bought something after watching a video.
  4. Video drives a 157% increase in organic traffic from SERPs.
  5. Video on a landing page can increase conversions by 80% or more.
  6. Marketers who use video grow revenue 49% faster than non-video users.


  1. 81% of consumers mute video ads.
  2. Captions boost video shares by 15%, and 26% more CTA click-thrus.
  3. 85% of Facebook users watch video without audio.
  4. 91% of videos with subtitles are watched to completion, compared to 66% of videos without captions.

Video/Social Media

  1. Facebook tallies 8 billion average daily video views; Snapchatters watch 10 billion videos a day, and 82% of Twitter users watch video content on Twitter.
  2. 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds.
  3. Social video generates 1200% more shares than text and images combined.

Video Marketing


  1. 77% of colleges offer online courses.
  2. 86% of colleges and universities have a presence on YouTube.
  3. The big finale:
    • 68% of educators believe that video content stimulates discussions.
    • 66% believe video increases student motivation.
    • 55% believe it helps teachers be more creative.
    • 62% believe video helps teachers be more effective. 61% believe video is preferred by students.

One Comment to “Eye see; U see; we ALL see = VIDEO!”

  1. thecommvoice says:


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